Full-time / Part-time / Online
£6,950 (UK/EU) £11,950 (International) £6,950 (Online)
The programme provides the intellectual underpinnings required for a career in a rapidly changing work environment, a rigorous approach to self-awareness and personal development and a significant exposure to the world of work and its current demands.
Why this course?
The programme offers you a thorough grounding in business, and the more specialist concepts and applications of marketing management.
You will be exposed to the relational nature of marketing and how strategic marketing planning and communications can aid the success of an international organisation.
You will refine your decision making and analytical skills, as well as gaining valuable experience in elements of research, presentation, teamwork and problem solving, increasing your value in a competitive job market.
With emphasis on career progression and an interactive learning experience, studying the MSc in International Marketing will leave you thoroughly prepared for the workplace. Our teaching staff have many years of practical experience and fantastic industry links, meaning they can help you find your feet as the time to start your career comes nearer.
The programme is successfully accredited with the professionally recognised CMI qualifications.
Who is this course for?
This degree is ideal for those interested in a career as a marketing manager or business management professional.
How will you learn?
Study methods - Students can take this course on either a full-time or part-time basis. The programme is delivered in an interactive way with a real-world focus, and learning takes places both in and outside the classroom environment. Face-to-face learning is supported by online resources, including the Financial Times, case studies, simulations, learning videos, reading materials, online testing and feedback. There will be 5 contact hours per week, split into two 2 hour workshops and a 1 hour lecture. Block/weekend delivery students have 7 hours of contact time over a 3 day weekend.
Examination and assessment - On campus students will be assessed in a number of ways, including workshop performance, presentations, assignments, projects and exams. The programme includes a considerable amount of group work and assessment.
Study materials and online support - Students will receive their core textbooks free of charge. All De Broc programmes are supported by our Virtual Learning Environment - Elite. Elite will be your first point of call for academic information. In addition, you will gain access to our online library facilities, and learning resources from the Chartered Management Institute, the Chartered Institute of Marketing and the Financial Times. These resources provide a range of professional and business-focused materials that represent up to date market trends, sector-based articles and analysis reports.
On campus study
With learning taking place within a traditional classroom environment and beyond, you will benefit from studying an interactive postgraduate degree with a workplace focus. In addition to regular lectures and workshops, you will have access to fantastic online resources, such as case studies and video content. You will also receive all core textbooks free of charge and will be supported by our Virtual Learning Environment, Elite.
As an online student, you’ll get access to programme content and learning activities at any time and from any location. In addition, you’ll receive support, guidance, and careers advice throughout the course:
- Professionally produced HD video lectures 24/7
- Online forums where you can discuss new concepts with your tutors and fellow students
- Student support services from De Broc School of Business and our online learning provider, InterActive
Full-time students will study for one year, which is divided into two semesters and the summer period for the dissertation. Students will study four modules, each worth 30 credits, and another module worth 60 credits, totalling 180 credits.
Part-time students will study for two years. Over two semesters in year one, students will study three modules, each worth 30 credits. In year two over two semesters, students will study one module worth 30 credits and another module, worth 60 credits, totalling 180 credits.
The course will cover the following core modules:
- International Marketing Leadership (30 credits)
- Managing Organisational Reputation (30 credits)
- Business Analysis and Decision Making (30 credits)
- International Emerging Themes (30 credits)
- Research Methods, Professional Development and Dissertation/ Project (60 credits)
International Marketing Leadership
This module will equip you with the knowledge, skills, and competencies needed to research, understand and develop effective international marketing strategies relating to an organisation’s corporate and business strategic intent. This module responds to the need for managers to gain an international competitive advantage for their organisations through strategies and mechanisms by predicting future trends and emerging themes. With focus on and insight into international marketing leadership and planning concepts, you will learn how these are applied to ensure results are delivered.
Managing Organisational Reputation
This module will teach you how organisations develop their identities in order to develop effective high level international competitive marketing strategies. With a focus on developing effective corporate communication strategies, you will refine the skills necessary to adapt to future strategic international corporate reputation.
Business Analysis and Decision Making
This module covers strategic audits, which help prioritise the key issues, opportunities and risks facing an organisation in terms of meeting future objectives. You will learn about the application of a range of financial and risk models that support the assessment of an organisation’s vision, mission and strategic marketing objective.
International Emerging Themes
International marketing is a key driver of success in today’s dynamic international organisations. This module will give you an insight into international emerging marketing concepts and tools, and how these are applied to deliver results. The focus is gaining an understanding of marketing from a micro and macro perspective. A distinctive feature is the focus and insight into international marketing concepts and tools and how these are applied to deliver results. Students will be able to build and refine the skills necessary to anticipate and adapt to future international environment changes. The aim of the module is to equip students with the knowledge, skills, and competencies to research, understand and interpret changing marketing environment and its impact on organisations.
Research Methods, Professional Development and Dissertation/Project
Here, you will critically evaluate a business issue of your choice. The module will equip you with the necessary tools for researching within a professional environment, and provides you with an opportunity to diagnose and investigate a complex business issue.
The MSc in International Marketing can boost your career, not just in international marketing, but in a number of areas, including business and digital communications. The knowledge and skillset you will acquire offers the potential to progress to management level with ease.
Students who graduate from this degree often consider the following options if they wish to continue their studies:
- Master of Business Administration (MBA)
- Chartered Management Institute’s (CMI) postgraduate qualifications
- Chartered Institute of Marketing’s (CIM) postgraduate qualifications
- 2:2 or above from a UK Bachelor’s degree, or equivalent qualifications.
- International requirements - an English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component.
- Non-standard entry
Fees and funding
All postgraduate international students qualify for our £3,000 Inaugural Bursary.*
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